Hello,
Friends i think before the knowing Digital Marketing we have to know Traditional Marketing
because Digital is a medium to do marketing. You know before this and in present Marketing also
exist & it also have many medium So this is necessary to learn Digital Marketing that we learn
marketing first.
Traditional Marketing:- Marketing is the study and management of exchange
relationships.it is used to create, keep and satisfy the Customer.
As Philip kotler marketing :- Marketing is about satisfying needs and wants through an
exchange process.
Marketing Mediums :- Print, Radio, Television and Direct mail.
Print :- In the print medium we can use news paper, magazines, hording,Banner,wall ads .
Radio :- This broadcast medium can communicate a promotional message to target
listeners with a high chances of success.
Television:- We can display video add on television to target our audience.
Direct mail :- We can use Pamphlet, catalogs & latter also.
DIGITAL
MARKETING
Digital marketing is the marketing of products or services using by Digital
Technologies through the Internet and any other Digital medium. The development of
Digital Marketing was the end of 20th century to starting of 21st century. It has
changed the way of promotion & advertisement for products or services by the using
technology.
In the simple way or easy words we can say, where the technology is used
for marketing that is called Modern Marketing or Digital Technology. It is a cheapest
& self-controlled by the user. Digital Marketing(DM) Campaigns are being more
popular and effective. In the Present time digital marketing has many modules:-
Search Engine Optimization (SEO),
Search Engine Marketing (SEM),
Content Marketing,
Social Media Marketing (SMM),
E-mail Marketing,
Mobile Marketing. Etc.
Mobile Marketing. Etc.
Digital marketing Scope
Whenever we think about Digital marketing as a career that time many
question come in learner's mind. There is a first question comes about the digital
marketing scope in future. I will explain scope of digital marketing.
INTERNET USERS IN INDIA TO GROW BY AT LEAST 50 MILLION YEARLY TILL 2020 : REPORT
Present time India is the second largest country of internet users :-Wikipedia
You can understand easily that industry growing with a large numbers of people in india and world also. This is Starting time of digital marketing. I want to tell you that you can not learn Digital marketing by any book or any teacher, Yes this is correct. You can take lots of ideas by book and teacher also but you will be fail Because it is so fast changing and updating field. you have to practice by yourself and have to update by blogs and news.
